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Black Friday 2023.
Germany meets on idealo.

Secure offer now ➜
In November 2022, idealo facilitated 76,9 million online shopper connections with stores - once almost all of Germany!

Take advantage of our Black Friday offer* now:

CPC of 0,44 €

until 31.12.2023

Secure offer now ➜
In the current year, 66% of respondents in an idealo survey have expressed increased interest in special offers and discounted items.
Additionally, 80.5% of those surveyed consider a website appealing if it assists them in saving money.
idealo aligns perfectly with this consumer trend, positioning itself as the ideal platform to cater to these preferences.

As a result, idealo emerges as the marketing channel that consistently guides users toward making purchasing decisions, particularly in an environment where price sensitivity remains prominent.

By featuring your products on idealo well in advance, you can capitalize on this trend, especially during the Black Friday season.

Black Friday idealo numbers –

Price sensitivity continues to be the most influential factor shaping consumer buying patterns. In the latter half of 2022, idealo witnessed a 13% growth in page views.

Our idealo features play a pivotal role in guiding prospective customers towards informed purchasing choices. Their appeal is particularly pronounced during the bustling Black Friday season.


Throughout the Black Friday month, you'll reap the advantages of over 145 million page views.

As of the last Black Friday, there were more than 5.8 million active price alarms.

In Black Friday month, the idealo app is installed almost 600,000 times.

For Black Friday, 31% more wish lists are created.
Secure offer now ➜
User behaviour -

In the Germany, Black Friday presents a savings dilemma due to inflation.
We want to show this with some figures from the idealo savings report:

Differences between the generations
Proportion of respondents who sometimes treat themselves to things they feel are too expensive because they no longer feel like cutting back:
In which of the areas mentioned do you mainly compare prices?
Differences between the generations
Proportion of respondents who increasingly compare the prices of different providers:
"(Online) shopping is still fun for me, despite the rise in prices."
Category figures –

Germany is on the lookout for the best deals on Black Friday and has set the price alarms. Mobile phones and smartphones have been particularly popular in recent years. But the Lifestyle or Consumer Packed Goods categories also recorded high demand.

Here is a summary of the most popular categories of the last Black Friday season.

Watch the Recap 2022 now ⟩

Make sure you get your discount now!

An idealo representative will be in touch with you as soon as possible.

You will discuss the next steps for connecting to idealo in a no-obligation consultation.

You choose one of the many quick and easy ways to get connected.

*The promotion includes a reduced CPC of €0.44 and is valid until 31.12.2023 for listings on idealo.de for new customers. After that, the standard conditions will apply from 01.01.2024. A connection to idealo will only be established after a successful check of the shop by idealo.
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